{"product_id":"antique-lighted-rog-trade-builder-tabletop-shoe-advertising-sign","title":"Antique Lighted ROG \"Trade Builder\" Tabletop Shoe Advertising Sign","description":"\u003cp\u003ec. 1920s; M. T. Shaw, Inc. - Racine, WI\u003cbr\u003e\n\u003cbr\u003e\nReverse painted on glass (ROG) lighted countertop advertising sign for \"Trade Builder Shoes,\" housed in a black-painted wooden frame with flared side supports. The glass panel features bold period typography reading \"Agency for Trade Builder Shoes\" with \"All Purpose Shoes for Men\" along the lower band, set against a warm red-to-amber gradient field that glows evenly when illuminated. The reverse-painted surface shows characteristic age with visible crazing and wear, giving the piece a strong, time-earned look while still retaining legibility and visual impact. The internal lighting creates a soft, diffused glow through the worn paint layers, emphasizing the graphic design and making it a classic early retail display piece likely used on a shoe store counter or window.\u003cbr\u003e\n\u003cbr\u003e\nM. T. Shaw, Inc. of Racine, Wisconsin was an early 20th-century manufacturer and distributor of illuminated advertising displays, producing reverse-painted glass signs and lighted units for retail environments during the rise of branded storefront marketing.\u003cbr\u003e\n\u003cbr\u003e\nShows significant paint wear, loss, and crazing to the reverse-painted glass, along with chipping and wear to the wooden frame. Despite this, the sign retains strong display presence and remains functional, lighting as intended.\u003cbr\u003e\n\u003cbr\u003e\n14\" W x 5.25\" D x 7\" H\u003cbr\u003e\n\u003cbr\u003e\nMM - 20404 - 042326\u003c\/p\u003e\n\n\u003cp\u003eFor information regarding shipping, please visit our Terms \u0026amp; Conditions page \u003ca class=\"GeneratedLink\" href=\"https:\/\/industrialartifacts.net\/pages\/shipping\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Industrial Artifacts","offers":[{"title":"Default Title","offer_id":44032955318315,"sku":"20404","price":325.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0194\/8170\/files\/d5d32cf5-f013-5a90-95b6-a276b4cbffea.jpg?v=1778023017","url":"https:\/\/industrialartifacts.net\/products\/antique-lighted-rog-trade-builder-tabletop-shoe-advertising-sign","provider":"Industrial Artifacts","version":"1.0","type":"link"}