{"product_id":"antique-peters-diamond-brand-shoes-advertising-sign","title":"Antique Peters \"Diamond Brand\" Shoes Advertising Sign","description":"\u003cp\u003ec. 1910s-1920s; Peters, Branch of International Shoe Co. - St. Louis, MO\u003cbr\u003e\n\u003cbr\u003e\nSingle-sided painted metal advertising sign for Peters Diamond Brand Shoes, boldly lettered with the slogan \"Solid Leather Footwear.\" The graphic layout is straightforward and confident, relying on strong typography and a high-contrast red, cream, and black palette to communicate durability and quality-key selling points in early 20th-century footwear marketing. The broad horizontal format and corner mounting holes indicate storefront or interior retail display, likely hung behind a shoe counter or in a window where legibility mattered more than ornament. Wear to the surface reinforces its working-life provenance rather than detracting from its visual impact.\u003cbr\u003e\n\u003cbr\u003e\nPeters Shoes operated as a major brand under the International Shoe Company, one of the largest footwear manufacturers in the United States, with St. Louis serving as a central hub for shoe production and national distribution during the early 1900s.\u003cbr\u003e\n\u003cbr\u003e\nFair condition overall with notable paint loss, surface scratching, and oxidation, particularly along the edges and corners. Rust is present throughout, with areas of exposed metal and softened lettering edges. Structurally intact and displayable, with age-consistent wear that reads honestly and evenly across the surface.\u003cbr\u003e\n\u003cbr\u003e\n23.5\" W x 11.5\" H\u003cbr\u003e\n\u003cbr\u003e\nMM - 18478 - 122425\u003c\/p\u003e\n\n\u003cp\u003eFor information regarding shipping, please visit our Terms \u0026amp; Conditions page \u003ca class=\"GeneratedLink\" href=\"https:\/\/industrialartifacts.net\/pages\/shipping\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Industrial Artifacts","offers":[{"title":"Default Title","offer_id":42695312637995,"sku":"18478","price":295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0194\/8170\/files\/e3e4f999-82e2-501a-8fb5-12cc490d3c51.jpg?v=1768344755","url":"https:\/\/industrialartifacts.net\/products\/antique-peters-diamond-brand-shoes-advertising-sign","provider":"Industrial Artifacts","version":"1.0","type":"link"}