{"product_id":"pre-prohibiton-rog-belmont-whiskey-advertising-sign","title":"Pre-Prohibiton ROG Belmont Whiskey Advertising Sign","description":"\u003cp\u003ec. 1890s-1900s; Max Selliger \u0026amp; Co. - Louisville, KY\u003cbr\u003e\n\u003cbr\u003e\nReverse-painted glass advertising sign promoting Belmont Whiskey, featuring a central distillery bell graphic reading \"Belmont Ky. Handmade Sour Mash Distillery\" above bold gilt lettering and identifying Max Selliger \u0026amp; Co. of Louisville, Kentucky. Executed in the Art Nouveau taste, the composition incorporates flowing floral ornament and a geometric border in muted green and gold. The sign retains its original decorative chain-link metal edging and hanging chain, giving it an elegant presentation typical of upscale saloon and liquor merchant advertising from the years preceding Prohibition.\u003cbr\u003e\n\u003cbr\u003e\nMax Selliger \u0026amp; Co. marketed Belmont Whiskey during the late nineteenth and early twentieth centuries, a period when richly decorated reverse-painted glass signs were widely displayed in saloons, hotels, restaurants, and liquor retailers. Production of such whiskey advertising effectively ceased with the onset of National Prohibition in 1920, making surviving examples representative of the final decades of legal American whiskey promotion.\u003cbr\u003e\n\u003cbr\u003e\nStructurally sound overall. The decorative perimeter chain and original hanging chain remain intact with no apparent missing links and only light oxidation. The reverse-painted decoration exhibits scattered areas of water damage and paint delamination, resulting in localized discoloration and losses to the reverse-painted image. The silver-painted backing on the reverse shows two broad areas of paint loss exposing the underlying tin, with additional scattered peeling and lifting throughout. Despite these condition issues, the sign retains excellent color, attractive graphics, and strong display appeal.\u003cbr\u003e\n\u003cbr\u003e\n10.25\" L x 7.25\" H\u003cbr\u003e\n\u003cbr\u003e\nMM - - 073126\u003c\/p\u003e\n\n\u003cp\u003eFor information regarding shipping, please visit our Terms \u0026amp; Conditions page \u003ca class=\"GeneratedLink\" href=\"https:\/\/industrialartifacts.net\/pages\/shipping\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Industrial Artifacts","offers":[{"title":"Default Title","offer_id":45168625975339,"sku":"21925","price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0194\/8170\/files\/1d19c600-25b5-54c6-8c32-20550bbd7c3b.jpg?v=1787783481","url":"https:\/\/industrialartifacts.net\/products\/pre-prohibiton-rog-belmont-whiskey-advertising-sign","provider":"Industrial Artifacts","version":"1.0","type":"link"}