{"product_id":"towmotor-toy-forklift-by-urbana-mfg-co","title":"Towmotor Toy Forklift by Urbana Mfg. Co","description":"\u003cp\u003ec. 1940s-1950s; Urbana Manufacturing Company - Urbana, IL\u003cbr\u003e\n\u003cbr\u003e\nElectric toy forklift modeled after full-scale industrial Towmotor equipment, finished in red enamel with cast and pressed metal components. The toy features an articulated lift mast with chain drive, twin forks, rolling rubber wheels, and a rear-mounted electric motor housed beneath a cast metal cover. Multiple control levers operate lift and tilt functions, closely mimicking real warehouse machinery and reflecting the era's fascination with mechanization and industrial work. This example includes its original illustrated instruction booklet, a rare survival that reinforces its intended use as both a plaything and a learning tool rooted in real-world industrial design.\u003cbr\u003e\n\u003cbr\u003e\nUrbana Manufacturing Company was an American maker of electric toy vehicles and industrial-themed play equipment in the mid-20th century, best known for producing realistic, plug-in toys inspired by contemporary factory and warehouse machinery.\u003cbr\u003e\n\u003cbr\u003e\nTested and appears to operate as intended. Shows expected surface wear, paint loss, and scuffing consistent with age and use. One small wheel appears to be missing from the control bay area. Cord and plug present. Overall solid and complete aside from the noted loss.\u003cbr\u003e\n\u003cbr\u003e\n14\" L x 4.5\" W x 9.5\" H\u003cbr\u003e\n\u003cbr\u003e\nMM - 18467 - 122325\u003c\/p\u003e\n\n\u003cp\u003eFor information regarding shipping, please visit our Terms \u0026amp; Conditions page \u003ca class=\"GeneratedLink\" href=\"https:\/\/industrialartifacts.net\/pages\/shipping\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Industrial Artifacts","offers":[{"title":"Default Title","offer_id":42695310770219,"sku":"18467","price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0194\/8170\/files\/8018e470-3d4c-5e44-989e-cfbf0700d238.jpg?v=1768344663","url":"https:\/\/industrialartifacts.net\/products\/towmotor-toy-forklift-by-urbana-mfg-co","provider":"Industrial Artifacts","version":"1.0","type":"link"}