{"product_id":"vintage-blatz-beer-unicyclist-advertising-sign","title":"Vintage Blatz Beer Unicyclist Advertising Sign","description":"\u003cp\u003ec. 1950s-1960s; The Joseph Schlitz Brewing Company (Blatz Division) - Milwaukee, WI\u003cbr\u003e\n\u003cbr\u003e\nRound lighted advertising sign featuring the iconic Blatz bottle-form character riding a unicycle while holding a foaming mug of beer. The animated figure rotates continuously in a full 360-degree loop, creating a lively kinetic display against a faux woodgrain graphic ground lettered with \"BLATZ,\" \"LOCAL PRICES,\" and \"draft-brewed.\" The outer frame carries the bold declaration \"MILWAUKEE'S FINEST BEER,\" grounding the piece firmly in mid-century tavern and barroom culture. Constructed primarily of molded plastic, this sign was designed to attract attention from across a room, combining motion and brand character in classic postwar advertising fashion.\u003cbr\u003e\n\u003cbr\u003e\nBlatz traces its roots to mid-19th-century Milwaukee brewing and became one of the city's major beer producers, known nationally for aggressive advertising and distinctive branded characters before its eventual absorption into larger brewing conglomerates.\u003cbr\u003e\n\u003cbr\u003e\nOverall very good vintage condition. Rotating unicyclist completes a smooth, continuous revolution. Minor surface wear, light scuffing, and age-related marks are present throughout, consistent with long-term commercial use. No major cracks or losses observed.\u003cbr\u003e\n\u003cbr\u003e\n19\" Diam x 5.5\" D\u003cbr\u003e\n\u003cbr\u003e\nMM - 18481 - 122925\u003c\/p\u003e\n\n\u003cp\u003eFor information regarding shipping, please visit our Terms \u0026amp; Conditions page \u003ca class=\"GeneratedLink\" href=\"https:\/\/industrialartifacts.net\/pages\/shipping\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Industrial Artifacts","offers":[{"title":"Default Title","offer_id":42700821299243,"sku":"18481","price":1650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0194\/8170\/files\/d5a10949-ba5e-5915-8079-6e803b549df7.jpg?v=1768518222","url":"https:\/\/industrialartifacts.net\/products\/vintage-blatz-beer-unicyclist-advertising-sign","provider":"Industrial Artifacts","version":"1.0","type":"link"}