1975 Hummel Buick NOS Pinup Ad Calendar
c. 1975; Hummel Buick, Inc. - Schuylkill Haven, Pennsylvania
Original unused (NOS) dealership advertising pin-up calendar, issued by Hummel Buick, Inc. of Schuylkill Haven, PA. The top panel features a vivid color photograph of a reclining nude model in a tent setting, printed above the dealership imprint. Below, the full 1975 calendar remains intact, beginning with January and February, with tear-off sheets for subsequent months.
American auto dealerships frequently commissioned promotional calendars during the mid-20th century, often combining practical daily use with eye-catching pin-up imagery to keep their brand visible in shops, offices, and garages year-round. This example captures the era's bold advertising style, bridging automotive promotion and popular culture.
Excellent unused condition with bright colors and intact pad; light edge wear from storage only. A rare surviving example of 1970s dealership advertising ephemera.
12" W x 20.25" H
MM - C-15930 - 091825
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