Antique Gulden’s Mustard Cardstock Advertising Sign
Antique Gulden’s Mustard Cardstock Advertising Sign
Antique Gulden’s Mustard Cardstock Advertising Sign
Antique Gulden’s Mustard Cardstock Advertising Sign
Antique Gulden’s Mustard Cardstock Advertising Sign
Antique Gulden’s Mustard Cardstock Advertising Sign
Antique Gulden’s Mustard Cardstock Advertising Sign

Antique Gulden’s Mustard Cardstock Advertising Sign

Regular price$325.00
/
Shipping calculated at checkout.

c. 1920s; Charles Gulden, Inc. - New York, NY

Small-format hanging advertising sign promoting Gulden's Mustard, featuring the slogan "Adds Zest and Flavor to Cheese." The sign is printed on thin board with original string hangers at the top edge, intended for suspension in grocery stores, delicatessens, or cheese counters. The imagery depicts a jar of Gulden's mustard surrounded by crackers and cut cheeses arranged in a serving basket, reinforcing its use as a table condiment and companion to prepared foods. Typography and layout are consistent with early 20th-century food advertising, favoring clarity, appetite appeal, and direct messaging.

Gulden's, founded in the mid-19th century, was among the earliest and most recognizable American mustard producers, and its advertising relied heavily on everyday domestic associations like cheese, bread, and crackers.

Shows minor edge wear, surface abrasions, and handling marks throughout. One side is completely sun-damaged with significant fading; the opposite side displays better color retention. Board remains intact with no major losses, and hanging strings are present.

11" W x 7.25" H

MM - C-18943 - 020926

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