Large Merita Bread Tin Advertising Sign
c. 1950s; mfd. by Allen-Morrison Sign Co. for American Bakeries Company, Inc. - Chicago
Large square tin lithograph advertising sign for Merita Bread, featuring a bold, dimensional illustration of a loaf of Merita wrapped in its branded packaging. The background is painted in soft pastel tones with slogans promoting its "Vitamin Enriched" quality and urging customers to "Buy Merita Every Day." The sign is bordered in a red frame, designed for prominent display at groceries and bakeries.
Merita Bread, founded in North Carolina in 1901, became a leading Southern bakery brand through the mid-20th century, heavily marketing its enriched bread during an era when nutritional fortification was a selling point. Signs like this were central to their advertising strategy, pairing bold product imagery with clear, health-driven messaging.
Condition shows age-appropriate wear including surface scratches, fading, and scattered paint loss, but retains strong graphics and vivid presence.
45" W x 45" H
MM - 5767 - 100623
MM - 091525
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