Vintage "Esther Williams" Rectangular Residential Pool Salesman Sample by Delair

c. 1950s; International Swimming Pool Corp. - White Plains, NY

Illuminated salesman sample display promoting Esther Williams residential swimming pools, housed in a custom blue textured folding presentation case embossed with the Esther Williams logo. Produced for dealer demonstrations, the display features a detailed scale model of a rectangular above-ground swimming pool with simulated water, surrounding deck, perimeter safety railing, entry stair, diving board, pool ladder, patio table and chairs, landscaped grounds, and miniature working lights powered through an apparent original electrical cord with inline rotary switch. A clear plexiglass cover protects the model during transport and presentation, while the interior lid retains two original promotional photographs illustrating completed Esther Williams pool installations.

Founded in the late 1950s, International Swimming Pool Corporation served as the manufacturer and distributor for Esther Williams swimming pools during America's booming postwar backyard recreation movement. Esther Williams, the Olympic swimmer and MGM film star, licensed her name to premium residential pools that were heavily marketed through in-home demonstrations and dealer presentations. Salesman sample displays such as this provided prospective customers with a dramatic three-dimensional representation of the finished installation while complementing contemporary advertising materials proclaiming, "If you can afford a car you can have this pool in your backyard."

Shows good overall condition with expected industry and sales use wear. The presentation case exhibits scattered scuffs, general handling wear, and light wear to the embossed Esther Williams logo, which remains legible. The lid displays minor play when opened but continues to support itself. The plexiglass cover shows light scratches, scuffs, and minor accumulated dirt consistent with age. Both promotional photographs remain securely mounted and in good condition; based on other known examples, the case may originally have accommodated additional photographs. No loose model components were observed. Lighting was tested and functions properly through the apparent original electrical cord and inline rotary switch. Sold as is.

31" L x 5.5" W x 25.75" H (closed presentation case)

MM - 21713 - 071426

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