Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign
Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign
Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign
Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign
Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign
Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign
Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign

Vintage 7-UP "Sandwich" Cardstock Store Advertising Display Sign

Regular price$425.00
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Shipping calculated at checkout.

c. 1950s-1960s; The Seven-Up Company - St. Louis, MO

A large and playful mid-century cardboard display sign promoting 7UP with a whimsical sandwich character and the classic green bottle rendered in bright litho color. The slogan "Fill Sandwiches With Fun! (Have 7-UP)" captures the brand's postwar messaging, positioning the soda as a cheerful companion to casual lunches and family meals. Graphics include the smiling slice-of-bread face, layered fillings, crisp lettuce detailing, and the period-correct "You Like It - It Likes You" tagline on the bottle's neck label.

7UP was a major force in American advertising from the 1940s through the 1960s, producing a wide range of in-store promotional pieces that blended humor, saturated color, and bold typography.

Edge wear, fading, scattered discoloration, and a small hole in the lower portion of the illustrated bottle are present, consistent with age and handling.

33.5" W x 20.75" H

MM - C-18186 - 120425

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