Vintage Blatz Beer Unicyclist Advertising Sign
Vintage Blatz Beer Unicyclist Advertising Sign
Vintage Blatz Beer Unicyclist Advertising Sign
Vintage Blatz Beer Unicyclist Advertising Sign
Vintage Blatz Beer Unicyclist Advertising Sign
Vintage Blatz Beer Unicyclist Advertising Sign
Vintage Blatz Beer Unicyclist Advertising Sign

Vintage Blatz Beer Unicyclist Advertising Sign

Regular price$1,650.00
/
Shipping calculated at checkout.

c. 1950s-1960s; The Joseph Schlitz Brewing Company (Blatz Division) - Milwaukee, WI

Round lighted advertising sign featuring the iconic Blatz bottle-form character riding a unicycle while holding a foaming mug of beer. The animated figure rotates continuously in a full 360-degree loop, creating a lively kinetic display against a faux woodgrain graphic ground lettered with "BLATZ," "LOCAL PRICES," and "draft-brewed." The outer frame carries the bold declaration "MILWAUKEE'S FINEST BEER," grounding the piece firmly in mid-century tavern and barroom culture. Constructed primarily of molded plastic, this sign was designed to attract attention from across a room, combining motion and brand character in classic postwar advertising fashion.

Blatz traces its roots to mid-19th-century Milwaukee brewing and became one of the city's major beer producers, known nationally for aggressive advertising and distinctive branded characters before its eventual absorption into larger brewing conglomerates.

Overall very good vintage condition. Rotating unicyclist completes a smooth, continuous revolution. Minor surface wear, light scuffing, and age-related marks are present throughout, consistent with long-term commercial use. No major cracks or losses observed.

19" Diam x 5.5" D

MM - 18481 - 122925

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