Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board
Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board
Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board
Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board
Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board
Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board

Vintage Borden’s Dairy "Elsie the Cow" Cardstock Advertising Menu Board

Regular price$695.00
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Shipping calculated at checkout.

c. 1950s-1960s; Borden Company - New York, NY

Large die-cut cardstock menu board depicting Elsie the Cow, the famous advertising mascot of Borden's Dairy. Shown in her signature red dress, pearl necklace, and daisy collar, Elsie smiles warmly above a blank panel intended for posting daily specials or product prices. The blank area retains its original surface, offering display potential in a shop or collection. At nearly four feet tall, this piece has a commanding presence while retaining the colorful charm of mid-century dairy advertising.

Introduced in 1936, Elsie became one of the most recognizable advertising mascots in America, used across Borden's packaging, signage, and promotional material. Borden's later extended the family brand to include Elmer the Bull, who became the face of Elmer's Glue-cementing the company's influence not just in food, but in household products as well.

This example shows scattered edge wear, light creasing, and minor surface marks consistent with its cardboard construction and intended commercial use. Colors remain vibrant, and Elsie's cheerful character is immediately recognizable.

29" W x 44" H

MM - C-15982 - 092325

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